Case Study

Transformation of the entire quotation process creates space for customer service

JASTO Baustoffwerke can look back on an impressive 75-year success story. What began in 1949 with 19-year-old Jakob Stockschläder as a small production facility for bricks made from Rhenish pumice in Ochtendung has now become one of the leading manufacturers of lightweight concrete masonry in Germany under the leadership of Ralf Stockschläder.

Wide range of high-quality and innovative building materials

With its motto “Everything from a single source”, the family-owned company has established itself as a full-range supplier and serves a broad spectrum of the construction industry with its three product worlds: construction, fireplaces, and gardens. On its 300,000 m² factory premises with its own exhibition park, JASTO combines innovative product development with sustainable production and has already created living space for over 190,000 families.

Challenge

As an established building materials manufacturer with a wide range of products, JASTO faced the typical challenges of growing companies in the industry:

Complex quotation processing: The diversity of product areas required comprehensive expertise and coordinated processing of bills of quantities.
Time-consuming field service support: Field service employees spent a lot of time on the administrative processing of inquiries, which meant less capacity for personal customer service and active sales work.
Limited response speed: Customers often had to accept longer waiting times for offers, especially for extensive bills of quantities.
Manual coordination processes: Coordination between field and office staff was carried out via traditional communication channels, which slowed down the flow of information.

These challenges gave JASTO the opportunity to become even more customer-focused through intelligent process optimization and to increase efficiency in its quotation management process.

Solution

JASTO decided to use kinisto, the intelligent software for quotation management and offer creation. The solution was specifically designed to optimize JASTO’s quotation management processes and improve customer service:

Simplified request processing: All incoming requests are recorded centrally in kinisto and automatically categorized. 2. Automated workflow control: Requests are automatically assigned to the respective departments and the processing status is tracked transparently.
Digital coordination: Seamless digital coordination between field and office staff enables a smooth flow of information and efficient processing.
Digital coordination: Seamless digital coordination between field and office staff enables a smooth flow of information and efficient processing.
Reduced workload for field staff: Automating recurring tasks frees up valuable time for field staff to focus on what really matters: personal customer service and active sales work.
Accelerated quotation process: The optimized workflow enables JASTO to respond to customer inquiries and prepare quotations much more quickly.

Result

The introduction of kinisto led to noticeable improvements for JASTO throughout the entire quotation management process:

Improved customer service: Customers benefit from the ability to easily send their complete bill of quantities to JASTO and receive qualified offers much faster. Collaboration becomes noticeably easier and more efficient for customers.
More time for sales: Field staff can once again focus on their core competencies — personal customer service, project acquisition, and strategic sales work. Administrative tasks are automated by kinisto.
Digital coordination: Thanks to seamless digital coordination between field and office staff and intelligent workflow functions such as automated assignments and status tracking, everyone involved can work together optimally and always has access to all relevant information.
Transparent offer management: JASTO has complete transparency regarding the status of all inquiries at all times and can proactively respond to delays or inform customers about the current status.
Scalable capacities: The digital process enables JASTO to maintain its usual high service quality even when the volume of inquiries increases.

A key factor in the success of the project was the quick and smooth introduction of kinisto at JASTO. Thanks to the close and trusting cooperation with kinisto, the implementation was completed quickly. Employees from various departments were transferred to the new platform at the same time without disrupting ongoing operations. This seamless introduction enabled JASTO to immediately benefit from the advantages of the new solution.

The transformation of the quotation management process at JASTO is reflected in measurable improvements:

Customer service: Customers can easily submit complete bills of quantities and receive qualified offers more quickly
Sales efficiency: Field staff have more time for personal customer service and active acquisition
Process speed: Significantly reduced processing times thanks to automated workflows
Transparency: The status of individual requests is transparent at all times and can be viewed by all parties involved
Employee satisfaction: Reduced workload through automation and focus on value-adding activities

kinisto has noticeably improved our quotation management process. What is particularly valuable to us is that our customers can now simply send us their complete bill of quantities and receive a qualified offer more quickly. Digital coordination between field and office staff runs smoothly, and our field staff once again have more time for what really matters: personal customer service and sales.

Marcel May

Sales Director

Conclusion

The introduction of kinisto has fundamentally optimized JASTO’s quotation management process and further strengthened the company’s customer focus. By combining improved customer service, more efficient processes, and reduced workload for the sales force, JASTO has been able to further strengthen its competitive position.

Customers benefit from the uncomplicated transmission of their inquiries and significantly faster offers, while employees have more time for personal support and strategic sales work. This win-win situation underscores JASTO’s commitment to excellent customer service and continuous improvement.

With kinisto, JASTO has taken a decisive step into the digital future of quotation management – an investment that ideally positions the company for the growing demands of the construction industry and brings its 75-year tradition of customer focus into the digital age.