Personal data (hereinafter mostly referred to as “data”) is processed by us only within the scope of necessity and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.
According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e., the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
With the following privacy policy, we inform you in particular about the type, scope, purpose, duration and legal basis for the processing of personal data, insofar as we either alone or jointly with others determine the purposes and means of processing. In addition, we inform you below about the third-party components we use for optimization purposes and to improve the quality of use, insofar as third parties process data under their own responsibility.
Our privacy policy is structured as follows:
I. Information about us as the responsible party
II. Rights of users and data subjects
III. Information on data processing
I. Information about us as the responsible party
The responsible provider of this website in terms of data protection law is:
tetrel GmbH
Rosenthaler Strasse 72a
10119 Berlin
Germany
Phone: +49 30 23322171
We have appointed a data protection officer for our company:
With regard to the data processing described in more detail below, users and data subjects have the right
to confirmation of whether data concerning them is being processed, to information about the processed data, to further information about the data processing and to copies of the data (see also Art. 15 GDPR);
to rectification or completion of incorrect or incomplete data (see also Art. 16 GDPR);
to immediate deletion of data concerning them (see also Art. 17 GDPR), or, alternatively, if further processing is required according to Art. 17 Para. 3 GDPR, to restriction of processing in accordance with Art. 18 GDPR;
to receive the data concerning them and provided by them and to transmit this data to other providers/controllers (see also Art. 20 GDPR);
to lodge a complaint with the supervisory authority if they believe that data concerning them is being processed by the provider in violation of data protection regulations (see also Art. 77 GDPR).
Furthermore, the provider is obliged to inform all recipients to whom data has been disclosed by the provider about any rectification or deletion of data or restriction of processing that occurs based on Articles 16, 17 Para. 1, 18 GDPR. However, this obligation does not exist if such notification is impossible or involves disproportionate effort. Nevertheless, the user has a right to information about these recipients.
Users and data subjects also have the right under Art. 21 GDPR to object to the future processing of data concerning them, provided that the data is processed by the provider in accordance with Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct marketing is permissible.
III. Information on data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose of storage ceases to apply, provided that the deletion of the data is not prevented by legal retention obligations and no different information is provided below regarding individual processing procedures.
Matomo
We use Matomo (formerly: “PIWIK”) on our website. This is open-source software that allows us to analyze the use of our website. In this process, an anonymized version of your IP address, the website(s) of our online presence that you visit, an anonymized version of the website from which you switched to our online presence (referrer URL), your dwell time on our website and the frequency of calls to one of our websites are processed.
No cookie is stored on your device to collect this data.
Our Matomo instance uses the anonymization function “Anonymize Visitor IPs”. This anonymization function shortens your IP address by two bytes, making it impossible to assign it to you or to the internet connection you use.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis and optimization of our website.
Furthermore, you have the option to end the analysis of your usage behavior by means of the so-called opt-out. By confirming the link, a cookie is stored on your terminal device via your internet browser, which prevents further analysis. Please note, however, that you must activate the above link again if you delete the cookies stored on your terminal device.
HubSpot
On this website, we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. EU standard contractual clauses have been agreed with HubSpot, so that possible measures have been taken to ensure European data protection law.
This is an integrated software solution with which we cover various aspects of our online marketing. These include: email marketing (newsletters and automated mailings, e.g., for providing downloads), social media publishing & reporting, reporting (e.g., traffic sources, accesses, etc.), contact management (e.g., user segmentation & CRM), landing pages and contact forms.
The legal basis for processing is your consent according to Art. 6 Para. 1 lit. a GDPR. If you do not want the mentioned data to be collected and processed via HubSpot, you can refuse your consent or withdraw it at any time with effect for the future.
Personal data is stored as long as it is necessary to fulfill the processing purpose. The data is deleted as soon as it is no longer required for achieving the purpose.
Within the framework of processing via HubSpot, data may be transmitted to the USA. The security of the transmission is secured via so-called standard contractual clauses, which ensure that the processing of personal data is subject to a security level that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate security level, your consent according to Art. 49 Para. 1 lit. a GDPR can serve as the legal basis for transmission to third countries.
SalesViewer®
On this website, data is collected and stored for marketing, market research and optimization purposes using SalesViewer® technology from SalesViewer® GmbH based on legitimate interests of the website operator (Art. 6 Para. 1 lit. f GDPR).
For this purpose, a JavaScript-based code is used that serves to collect company-related data and corresponding usage. The data collected with this technology is encrypted via a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and not used to personally identify the visitor to this website.
The data stored within the framework of SalesViewer® is deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing deletion.
Data collection and storage can be objected to at any time with effect for the future by clicking this link www.salesviewer.com/en/opt-out/ to prevent future collection by SalesViewer® within this website. An opt-out cookie for this website is then stored on your device. If you delete your cookies in this browser, you must click this link again.
Leadinfo
We use the lead generation service from Leadinfo B.V., Rotterdam, Netherlands. This recognizes visits from companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. Furthermore, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g., “www.leadinfo.com/en/”) to correlate IP addresses with companies and improve services. More information can be found at www.leadinfo.com. On this page: www.leadinfo.com/en/legal/opt-out/ you have an opt-out option. In case of an opt-out, your data will no longer be collected by Leadinfo.
Newsletter
If you register for our free newsletter, the data requested from you, i.e., your email address, will be transmitted to us. At the same time, we store the date and time of your registration. As part of the further registration process, we will obtain your consent to send the newsletter, describe the content specifically and refer to this privacy policy. We use the data collected exclusively for sending the newsletter – therefore, in particular, it is not passed on to third parties.
The legal basis here is Art. 6 Para. 1 lit. a) GDPR.
You can revoke your consent to receive the newsletter at any time with effect for the future according to Art. 7 Para. 3 GDPR. To do this, you only need to inform us of your revocation or click the unsubscribe link contained in every newsletter.
For newsletter delivery, we use Brevo. Brevo is a service of the company Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin.
Google reCAPTCHA
We use Google reCAPTCHA on our website to verify and prevent interactions on our website through automated access, e.g., by so-called bots. This is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
Through this service, Google can determine from which website a request is sent and from which IP address you use the so-called reCAPTCHA input box. In addition to your IP address, other information may be collected by Google that is necessary for the provision and guarantee of this service.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in defense against unwanted, automated access in the form of spam, etc.
further information on the general handling of your user data.
LinkedIn
We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.
We therefore point out that there is a possibility that user data may be processed outside the European Union, particularly in the USA. This may result in increased risks for users, as access to user data may be more difficult later. We also have no access to this user data. Access is exclusively with LinkedIn.
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.
LinkedIn Insight Tag
Our website uses the conversion tool “LinkedIn Insight Tag” from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of the following data, among others: IP address, device and browser properties and page events (e.g., page views). This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share personal data with KPMG, but provides anonymized reports about the website audience and ad performance. Additionally, LinkedIn offers the possibility of retargeting via the Insight Tag. KPMG can use this data to display targeted advertising outside its website without identifying you as a website visitor. More detailed information about data protection at LinkedIn can be found in the LinkedIn privacy notices.
LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To disable the Insight Tag on our website (“opt-out”) click here.
Google Analytics
We use Google Analytics on our website. This is a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. This function shortens the IP address already within the EU or EEA.
The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and the usage activities there. This data can also be used to provide further services related to the use of our website and the use of the internet.
Google states that it does not connect your IP address with other data. Google also provides at
a so-called deactivation add-on along with further information about it. This add-on can be installed with common internet browsers and offers you further control options over the data that Google collects when you visit our website. The add-on tells Google Analytics’ JavaScript (ga.js) that information about visits to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. Whether and which other web analytics services we use can also be found in this privacy policy.
Google AdWords with Conversion Tracking
We use the Google AdWords advertising component and the so-called conversion tracking on our website. This is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
We use conversion tracking for targeted advertising of our offer. If you have given your consent for this processing, the legal basis is Art. 6 Para. 1 lit. a GDPR. The legal basis can also be Art. 6 Para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your terminal device. These so-called conversion cookies lose their validity after 30 days and are not used for your personal identification.
If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were subsequently redirected to our website.
Google creates statistics about visits to our website based on the information collected in this way. We also receive information about the number of users who clicked on our ad(s) and the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords are thereby enabled to identify you in this way.
You can also prevent or restrict the installation of cookies through the appropriate settings of your internet browser. At the same time, you can delete already stored cookies at any time. However, the steps and measures required for this depend on your specific internet browser. If you have questions, please use the help function or documentation of your internet browser or contact its manufacturer or support.
further information on this topic and in particular on the possibilities of preventing data use.
Google Remarketing or “Similar Audiences” Component from Google
We use the remarketing or “similar audiences” function on our website. This is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
We use this function to place interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.
If you have given your consent for this processing, the legal basis is Art. 6 Para. 1 lit. a GDPR. The legal basis can also be Art. 6 Para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
To enable this advertising service, Google stores a cookie with a sequence of numbers on your terminal device via your internet browser during your visit to our website. This cookie captures both your visit and the use of our website in anonymized form. However, personal data is not passed on. If you subsequently visit a third party’s website that also uses Google’s advertising network, advertising displays may appear that relate to our website or our offers there.
For permanent deactivation of this function, Google offers a browser plugin for the most common internet browsers at
Through so-called cross-device marketing, Google may be able to track your usage behavior across multiple devices, so that interest-based, personalized advertising may be displayed to you even when you switch devices. However, this presupposes that you have agreed to link your browser histories with your existing Google account.
Google offers further information about Google Remarketing at
